Business Magic

The Corporate Jester: The Teller of Organisational Truth
Every large organisation needs a corporate jester accelerates innovation by challenging what is normal and providing new perspectives.
All the World's a Stage — Deception in Management
All the world's a stage - how the use of deception and Goffman's interactionist sociology applies to deception in management.
Management Alchemy: The Philosopher's Stone of Management
The Philosopher's Stone of management is the art of understanding people. Not through questionnaires, but through management alchemy.
The Magician Manager: The Role of Deception in Business
Managers and magicians have a lot in common. The magician manager constructs reality by using management tools like a magic wand.
The Myth of Multitasking
Multitasking is a buzzword among managers. Magicians and cognitive scientists know about the myth of multitasking. Focus on one activity to be productive.
Retail Theatre: The Magic of Brick and Mortar Shops
Retail theatre, viewing the shop as a stage, can help improving the customer experience. Retail theatre is the fundamental building block of shopping.
The Magic of Marketing
Magic and marketing both using deception to create a world of makebelieve. What does theatrical magic teach us about the magic of marketing?
Misdirection in Presentations: Magic Shows in the Board Room
What do magicians and managers conducting business presentations have in common? This article explains how to use misdirection in presentations.